http://wwd.com/memopad/article/124538?page=1
Tuesday, April 29, 2008
Memo Pad: Hitting Back... We'll Take It!...
Stephanie D. Smith
WE'LL TAKE IT!: How did "The Hills" stars Spencer Pratt and Heidi Montag snag seats at the White House Correspondents' Dinner in Washington with Fortune? Because Fortune's original guest, Blackstone Group's Stephen Schwartzman, opted out at the last minute, managing editor Andy Serwer offered up the empty seats to the couple.
But why would Serwer, who regularly appeared on CNN, want to attend the dinner with two MTV reality stars? Turns out the couple's relationship with Fortune goes back six months ago, when Pratt was photographed reading the magazine while on vacation with Montag. Serwer was alerted to the photo by People managing editor Larry Hackett and wrote a letter to the couple offering them a complimentary subscription.
At the Capitol File after party at the Newseum, where Pete Wentz spun for a crowd including Rosario Dawson (who cofounded VotoLatino, a Hispanic youth outreach group), Craig Ferguson, Perez Hilton and ABC president David Westin, Pratt showed his appreciation for Serwer. "I love the fact that [Serwer] has worked there for 23 years, starting as an intern, and is now the [managing] editor. And I love the fact that he's introducing us to Bill Gates and Steve Jobs," Pratt said. "And he so funny!" added Montag. Also at the party was their "Hills" nemesis Lauren Conrad, who ducked out just as the duo arrived.
Across town, the Bloomberg after party was a soggier affair since the roof was leaking in several places, dampening guest including Jemima Khan (who ducked out early after complaining of being tired and jet lagged), Eric Dane, The Jonas Brothers, Colin Firth, Donatella Versace, Rupert Everett and mother and daughter Roberta and Meghan McCain. Bloomberg invited a slew of celebrities to join them at the dinner, including Pamela Anderson, who fretted over what to wear as she sat in the lobby of the
Courtesy of FGPR
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